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Box With Custom-designed In Conjunction With Consumer Psychology
Dec 14, 2016

1, truth-seeking psychology

Most consumers in the consumer process is the main consumer psychological characteristics and realistic, that the actual effectiveness of the most important, hope product easy to use, good value for money, does not pursue the aesthetic appearance and style of the novel. Practical psychology of consumer groups are primarily mature consumers, workers, housewives and elderly consumers.

2, beauty

Must afford consumers the means there are beauty, pay attention to the shape of the product itself and the external box with custom styles, to focus on the artistic value of the goods. Beauty consumer group is mainly young people, intellectuals, and the proportion of women in this group 75.3%. In terms of product categories, jewellery, cosmetics, garments, handicrafts and gift packaging must pay more attention to the aesthetic value of mental performance.

3, seeking for the differences

Seeking for the differences in consumer groups are mainly young people under 35 years of age. The consumer groups considered that commodity and gift box style is extremely important, pay attention to new, unique, unique, requiring packaging shapes, colors, graphics, more stylish, more avant garde, and for commodity use value and price are not too seriously. In this group, underage children accounted for a large proportion, sometimes for their product packaging is more important than the product itself. For this important group of consumer groups, the packaging design should highlight the "new" features to meet the psychological needs of their difference.

4, herd mentality

Herd mentality of consumers willing to pander to popular culture or follow the example of celebrity style, this large age span of consumer groups, for a variety of media to fashion and celebrity advocacy contributed to the formation of this behavior. To this end, the packaging design should grasp the trend of popular, or directly launched by the consumer like the product spokesperson, improve product reliability.